Can Influencers Really Give Back? Robby Hayes’ New Agency, Rebella, Gives Them a Way to Pay it Forward
A few months back, on April 14, 2018, the Island of Kauai experienced torrential rains that damaged a major part of their land. It was caused by a flash flood that struck the Hawaiian island, which triggered the intense rainfall. The Walpa Foundation’s rain gauge recorded 49.69 inches of rain during a 24-hour period. Not only did this break the Hawaii record of 38 inches back in 1956, but it also surpassed the 24-hour record set in Alvin, Texas during 1979. The unfortunate disaster led to mudslides, flooding, erosion, and massive damage to the homes of many residents.
Though there thankfully weren’t any injuries, the damage was clear. Some roads, small bridges, and part of Hawaii Route 56 were washed away, along with some homes. Nearly 300 people were rescued by helicopter and 13 were housed by a Red Cross shelter due to the rain. Following the events of this disaster, the Governor of Hawaii, David Ige, declared a state of emergency. The state legislature approved $125 million in funding for disasters and $100 goes to Kauai.
Despite funding being given to the island, they are still in need of a lot of help. They are resilient people, but every little bit helps in their time of need. That’s where the “Compassion” arm of Rebella comes into play. Rebella, a creative media agency, teams up with charitable organizations like Samaritan’s Purse to give back to any community their influencers visit. Their mission is to unite grass roots humanitarian efforts around the globe. In order to do so, they have some of today’s leading influencers volunteer with charitable organizations, promote awareness across social media, and raise the level of action taken by everyone.
One of those is Robby Hayes, of “The Bachelor” fame, who said, “We teamed up with Samaritan’s Purse, an organization serving and rebuilding the communities of Kauai after devastating rains this last April.”
Influencers Paying it Forward
Recently, Rebella has put forth a lot of effort with Kauai Flood Relief. As part of that relief, a handful of influencers got involved. Those included the aforementioned Robby Hayes, Paige Lorentzen, and Jake Petersen. Paige Lorentzen is an actress, known for her run on the TV series “Secret Diary of an American Cheerleader 4: Cheerleader Undercover.” She starred as Julia for the run in 2016. Recently, she worked in the short film, “A New Beginning,” and has over 40,000 followers on Instagram. Jake Petersen is Rebella’s Media Director and runs the “Compassion” side of Rebella. Then, there’s Robby Hayes, who is a part of The Bachelor Nation in ABC’s megahit, “The Bachelorette.” He has over 400,000 Instagram followers and nearly another 100,000 on Twitter. All three teamed up with Rebella and Samaritan’s Purse to provide aid and relief in Kauai. “We spent a day with the volunteers and representatives of the organization helping to rebuild one of many local residents’ flood damaged homes. This meant tearing down drywall, washing and scrubbing mold, and getting everything ready for the eventual restoration process, which continues on today, more than two months later,” said Hayes.
How You Can Help
Hayes added, “This organization has work orders on many more homes and they continue to come in. By spending time to volunteer or donating directly to the recovery you can make a difference in the lives of the many who need it. Our overall goal was to spread that message, inspire, and support an incredible organization like Samaritan’s Purse.”
A benefit of having these influencers help out is that they can reach so many other people. Every little donation counts, and you can contribute even up to $1.