Ayara Hilltop Resorts

There’s no shortage of resorts and hotels to stay across Thailand. The goal of the Rebella x Ayara collaboration was to put the Hilltop Resorts largest private villa front and center across the social marketplace. Rebella’s campaign was based around influencers who represent a booming travel and lifestyle industry, serving to inspire their core audience to choose Ayara. By tethering the resort to the entire experience of Thailand through vlogs and social media posts, the Ayara experience becomes synonymous with that of Thailand.