rebella is a full-service creative marketing agency.

We specialize in premium content creation, influencer driven marketing, and developing comprehensive digital marketing plans.

robby hayes
Founder | Director

Growing up, Robby always found himself close to the water. Raised in Florida and alumni of Florida State, the All-American swimmer competed in the 2012 Olympic Trials, where shortly after he accepted a sports sales job based out of Italy. The traveling for our Founder began here! In the summer of 2016, Robby was introduced to the influential media world after his participation on ABC's The Bachelorette. Getting more immersed in his new world through follow up television work, he founded Rebella as a way to continue traveling the world, help revolutionize creative marketing through social media, and share the knowledge he's obtained through what has become a life-changing experience.

jake petersen
Media Director

After graduating college, Jake put the basketball down and thrived in a Forbes Top 500 company as a day trader. Not feeling creatively challenged enough in his day-to-day he gravitated towards photography and cinematography. Outside of leading Rebella's team of talented creatives he runs the Philanthropic pillar of the company. "I'm so privileged to be able to work with this company and all the awesome people we team up with to help inspire giving back. It doesn't take insanely deep pockets to make a real difference; there are countless opportunities to get involved, from volunteering to teaching to just cleaning up around your community. We just want to spread that message."

ken peterson
Business Development Director

Ken Peterson was born in Arizona and graduated from the W.P. Carey School of Business at Arizona State University, where he studied Finance & Business Law. From a young age Ken always had a love for creating and cinematography. After a successful career in real estate, Ken decided to pick-up and move to Los Angeles to pursue his passion in film and a career as a producer. Soon after, Ken co-founded an independent production company, and produced a variety of different projects. He now lends his diverse background to the Rebella team to generate new business, helping brands increase their social outreach and create meaningful content.